It is widely acknowledged that University-Industrial Technology Transfer (U-ITT) is a key university priority, in addition to the mission of teaching and research. More recently, the increased recognition of universities as core actors in national innovation systems and the changing complexity of societal needs have made it imperative for various stakeholders to work together more strategically. In this vein, we set out to explore the preferred channels and types of U-ITT and their effectiveness. The study intended to answer the following question: What mechanisms do public universities in Uganda use to transfer technology to the industrial sector and how effective are they? We utilised a single case study design anchored in the interpretivist lens and purposively selected a public university that explicitly acknowledges U-ITT as one of its core functions. Data was generated through reviewing government and institutional documents as well as qualitative semi-structured face-to-face interviews and analysed using Nvivo 9. We discovered that different departments and faculties use different mechanisms to transfer technology to industry, ranging from research publications and conferences (informal) to spin-offs and patents (formal). The study concluded that U-ITT at public universities is largely through informal means, implying limited interaction with industry. We recommend that university management should ensure that U-ITT activities are fully integrated into all university academic programmes.